Charitable Causes

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94 – The Annual, 2022-23

By Amy Fernandez

Lately, HSUS has begun deploying its minions around my neighborhood seeking to sign up new “lifetime” donors. Understand that they are not requesting the usual $1-$5 handouts customarily associated with that type of street corner fundraising. Hell no. They are armed with immediate credit card authorization weapons.

Okay, the economy is definitely in a crummy spot and money is tight everywhere. But they haven’t resorted to this sort of thing for ages. Is it possible that the money crunch is hitting them? Traditionally, their fundraising capacity has been a stellar performer among charitable organizations. (In terms of transparency and accountability they don’t rank quite so high.) Oddly, post-pandemic they seem to be falling back on old school tactics to wring money from kindhearted souls.

I started wondering about this after my third round of clipboard aggression. I’m sure that this onslaught is manned by well-meaning, clueless volunteers so you really can’t fault them for making a game effort. “I can tell that you love animals” or more targeted “I just know you are a dog lover”–right on both counts but you’re still getting nothing from me. On bad days they scramble for more generic openers like “I love your haircut”, a pitch line that definitely didn’t work the day I had resorted to the mat splitter for personal hair care.

Overall, it made me curious about what’s going on with the HSUS business model. This was far from the only industry to experience some financial derailment when Covid hit. Wanna talk about catastrophe …check with the restaurant biz. Anyway, rather than their predictive, pessimistic commercializing early in the pandemic, this extraordinary social upheaval did not trigger a massive flood of pet adoption and subsequent abandonment.

Click here to read the complete article
94 – The Annual, 2022-23

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